About
Elevating global data management standards for a consistent options symbology for the financial community.
For 50 years, Symbol Master, Inc. (SMI) has been a leading provider of precise reference, eod pricing, and analytics content for Standardized Options Symbology and is a trusted Service Bureau in the financial services industry. Founded in 1974 by Stan Becker as an exchange service provider, and incorporated as SFB Market Systems Inc. in 2004, the company underwent a name change to Symbol Master, Inc. on July 13, 2011, officially recorded with New Jersey state authorities. Incorporated in New Jersey, USA, SMI is committed to maintaining data integrity and ensuring market consistency. Our subject matter expertise and industry collaborations and relationships with U.S. Options Exchanges, Market Data Vendors, Redistributors, and Self-Regulated Organizations (SROs) have elevated our contributions and positioned SMI as an essential and crucial utility partner in the financial services industry.
Setting ourselves apart, we offer symbology validation software renowned for its unmatched accuracy and reliability, specially tailored for the entire industry and uniquely to Multi-Asset Quantitative Trading Houses and Analytic Trading Firms. Positioned at the forefront of the digital transformation era, we continue to drive innovation and excellence in the financial data landscape.
At the core of our triumphs stands a robust foundation, through our centralized database repository capabilities, proprietary Symbology DNA logic, and a meticulous Symbol Master validation process. These fundamental components embody our commitment to delivering the most reliable options series data available, promoting transparency between options exchanges and the Options Clearing Corporation (OCC).
George Tull, CEO & President
George Tull is the CEO and President of Symbol Master Inc. With a background spanning institutional data services, trading, and operations: including six years leading Pre & Post Sales and Technical Account Management across North America at ICE Data Services. George brings hands-on experience from the sell-side, buy-side, and data infrastructure layer that has powered the modern evolution of options trading at its core.
At Symbol Master, George oversees the organization's enterprise validation software for 20 core options exchanges content traceability and arbitrates data across multi-listed options symbols in the National Market System and reported through the Options Price Reporting Authority (OPRA). This ensures that the firm's content consumers order flow platforms, analytics, and trading needs can depend on quality data they can trust. He recently led the development and launch of Worldwide Options Analytics, a transparency-first derivatives analytics product built in collaboration with Exchange Data International that currently covers 25 countries' Exchange Listed Options (ETOs) on Exchange Traded Derivatives (ETDs).